Headline
Make bath time fast & effective with our new 3-in-1 tailored coat care shampoo
As featured in
Appreciated by dogs, loved by people
Real reviews from real dogs (with help from their parents)
Cleansing
Carefully selected gentle, coconut-derived cleansers thoroughly lift away dirt and debris without stripping the coat of its natural oils. These mild, nourishing cleansers are designed for frequent use, keeping your dog’s skin balanced and their coat soft and shiny.
Conditioning
Oat flour and natural proteins from corn, wheat, and soy work together to hydrate and fortify the coat, making it softer and stronger. Coconut oil and argan oil provide rich moisture for lasting shine and smoothness, while vitamin E and vitamin B5 help nourish and protect, leaving your dog’s coat tangle-free and healthy. Soothing chamomile and jojoba oil ensure a gentle, calming experience that’s perfect for sensitive skin.
Deodorize
With the power of natural odor-fighting ingredients, our formula works to neutralize unpleasant odors, while the refreshing blend of white tea and basil leaves your dog smelling clean and fresh.
Precision Nozzle
Deep-clean nozzle ensures effortless, thorough washing under and through the coat. It's unique design reaches deep into your dog's coat to help tackle tangles and shedding.
Tailored Coat Care
Tackles shedding & restores shine
Short Coat
Short coated dogs tend to have more sensitive skin. Our formulation is free from harsh chemicals and made with argan oil to help preserve the skin's natural oils, moisturize and provide a shiny and smooth coat.
Tackles shedding, tangles & mats
Double Coat
Double coats need routine brushing as the fur tends to mat, knot and tangle. Our double coat shampoo is formulated with jojoba seed oil to moisturize the coat, ease the brushing, and help tackle tangling.
Tackles tangles & restores curls
Curly Coat
Curly coats can become rough and bristly. Corn, wheat and soy proteins help maintain the natural texture of your pup’s curls, while coconut oil and chamomile extract provide moisture to their skin and coat.
From an idea to 4.5 million worldwide
Founded in 2009, Earth Rated started as a company set on making cleaning up after your dog less of a chore. Today, Earth Rated bags are used by over 4.5 million people daily and can be found in over 20,000 stores in 40+ countries.
Why choose Earth Rated?
Our mission is to make everyday moments for people and their dogs simpler and better.
Try Earth Rated
We can't promise fewer baths, but we can promise a cleaner and fresher pup—faster. Try a shampoo your dog will love just as much as you.
We’re happy to help.
Can’t find what you’re looking for in our FAQs? Reach out. We’d love to hear from you.
Groomers tend to use a variety of different products based on your dog’s coat type and needs. That often includes a shampoo to clean your dog’s fur, a conditioner to moisturize their skin and coat, as well as some type of deodorizing agent or perfume to keep your dog smelling nice. This is why our approach to grooming includes 3-in-1 shampoos that give you the same benefits at home: cleaning, hydrating and deodorizing your pup in one simple product.
If your dog is scared of baths, you’re definitely not alone! We recommend starting small, and introducing your dog to the bathtub or shower beforehand (with lots of treats!) so it’s less scary for them. When they’re comfortable, up the ante by turning the faucet on and keep making small steps while letting your dog get familiar with this new (and scary) situation. Always make sure the water is at the right temperature (not too hot or too cold to be uncomfortable), and give your dog something to focus on while you wash them (again, lots of high value treats!). Adding a mat or towel to the bottom of your bathtub can also help your dog feel more secure (they aren’t used to the slippery feeling) and less afraid.
The only thing you’ll really need to bathe your dog is the right shampoo (specifically formulated for dogs) and a source of water - although even water is optional if you’re using no-rinse shampoo! Making sure you have the space set up for them so they can’t slip, fall or run away (wet dog smell all over the house, anyone?) is also recommended.
This is a tricky question as it really depends on your dog’s breed and sensitivity. Typically it’s recommended to wash double-coated dogs about 2-3 times a year, except if they get seriously dirty (hello spring time and mud pits!). For short-coated dogs, a maximum of once a month as they tend to have more sensitive skin. Fur curly-coated dogs, every 6-8 weeks with regular grooming is generally sufficient. If you like to bathe your dog more often, Earth Rated shampoos are formulated to condition the coat and to avoid drying out the skin.
Our 3-in-1 shampoos are perfect after a messy adventure or for routine baths. You can use them after hikes, lake days, or playtime in the mud to thoroughly clean your pup’s coat, remove stubborn dirt, and eliminate odors while conditioning the skin and fur; or when it’s simply time to give your pup a good bath. You can also use our shampoos during heavy shedding periods, as they help manage shedding by loosening dead fur, leaving the coat smooth and easier to brush.
Wet your dog and ensure the water penetrates through the fur to the skin. Apply shampoo from the back of the head down the body, toward the tail and don’t forget the legs and belly. Massage gently in circular motions, ensuring it reaches down to the skin, letting it sit for a few minutes. Avoid the eyes, ear canals and nose. Rinse thoroughly. You can find these instructions on the bottle, too!
We've got some great news! Our shampoos’ gentle formulation are hypoallergenic and free from harsh chemicals.
We're glad you asked! We've created a tool to help you determine which products are best suited for your dog depending on their needs and coat type. Check it out here.
Can’t find what you’re looking for in our FAQs? Reach out. We’d love to hear from you.